Moments when presented at the Mobile World Congress 2012 (MWC 2012), new models of Nokia Asha: Asha 202, Asha 203 and Asha 302 by Mary T. McDowell, Nokia’s executive vice president for mobile phones.
Nokia Asha range expands with smartphones that will improve the ways we work, learn and play
· Work – first 40 Asha Series mobile supports Mail for Exchange
· Learning – new services Nokia Life provide important information to young, urban consumers, along with browser cloud-based Nokia for world’s fastest discovery online and paying less
· Game – available 40 free games from EA with a value of € 75; most preloaded Nokia Social application that allows a single record in several communities
BARCELONA, Spain – To accelerate its ability to connect the next billion people to the Internet, Nokia today launched additional services and three models Asha family of phones – Nokia Asha 202, Asha 203 and Asha 302, at Mobile World Congress.
Designed to provide a variety of affordable mobile experiences, new offers are aimed at three dimensions: Working with Mail for Exchange support for the Nokia Asha 302, Learning with new information services for young consumers, urban and a browser cloud-based quick reducing Internet access costs, and Game, free EA games available on the Nokia Asha 202 and Asha 203.
“Since we outline a new strategy a year ago, we have taken important steps to deliver results,” said Mary T. McDowell, Nokia’s executive vice president for mobile phones. “We’ve been connecting the next billion people to the mobile world and its benefits through contemporary mobile phone and Internet services. Today, we are taking another step in that direction, with a compelling combination of intelligent mobile devices full of innovative services. ”
Nokia Life benefiting 50 million users
Nokia also announced an evolution of Nokia Life Tools, Nokia Life, which provides information for a better life in the entire product range of Nokia Series 30 and Series 40. Now with additional relevant services, social elements and cleaner, is available first on Nokia phones Asha 202 and Asha 203. Since its launch in 2009 in India, SMS service has expanded to China, Indonesia and Nigeria. To date, over 50 million people have experienced its benefits.
Nokia Life delivers content in the areas of parenting, life skills, education, health, entertainment and agriculture. For example, Nokia Life can help parents to focus on the growing needs of physical, emotional and social development of their children, from birth through adolescence. People can also learn English through basic communications and enjoy SMS tones, sports news and curiosities.
“Nokia Life services provide an entry to the world of digital content and Internet-like experience for many people who do not yet have access to data plans,” said Dieter May, Nokia’s senior vice president for mobile services. “With today’s announcement, we are improving our services to bring consumers a more enjoyable experience with the new Asha phones, with content that is important to their daily lives, which is fun and helps them progress.”
New Nokia Asha 203 unveiled at MWC 2012.
The Nokia Asha family has expanded rapidly since its debut, just four months ago, with four devices presented at Nokia World 2011. It is available in more than 100 markets worldwide and will be complemented by three devices announced today.
Phones Asha 202 and 203 are characterized by the combination of a traditional keyboard with a 2.4 inch touch screen, ideal for browsing, scrolling and opening apps. The phone presents Asha 202 Dual SIM Easy Swap technology with dedicated SIM manager to personalize your phone and save up to five SIM cards with unique information. Both devices come with a 2 mega pixel camera, music player, FM radio, Nokia Browser and Bluetooth connectivity. They can work with memory cards up to 32 GB. Estimated price for retail for about € 60, excluding taxes and subsidies. Sales of both are expected to begin in the second quarter of 2012.
New Nokia Asha 202 unveiled at MWC 2012.
Nokia and EA have partnered on innovative ways to bring the games to the next billion. The Nokia Asha 202 and 203 will be the first Series 40 device to offer EA games. With a 60-day promotion at Nokia Store, the separate cost of € 75 a pack of 40 EA games – including popular titles like Tetris, Need for Speed, The Run and Bejeweled – will not be charged to buyers of any of the two models.
The Nokia Asha 302 is the first phone from Nokia Series 40 supports Mail for Exchange and that allows people to access their email, contacts and calendars on an Exchange server. That feature and a stylish QWERTY keyboard make it the ideal phone for young entrepreneurs and professionals looking for a phone with a beautiful design. In addition, the Nokia Asha connects to popular social networks and lets you chat via Whatsapp and other instant messaging services. The Nokia Asha 302 is powered by a 1GHz processor and works at data rates of 3.5 G. It will be available for about € 95.
“With today’s announcement, Nokia has accelerated truly global opportunity for business mobility,” said Nicholas McQuire, research director EMEA mobility strategies for companies IDC. “Making Mail For Exchange available for the mobile device market with prices lower than $ 100, Nokia has taken an important step to help companies around the world, including those in high-growth economies, to obtain the benefits of productivity and satisfaction of employees greater mobility provides. ”
Nokia Browser helps consumers and operators to reduce costs significantly
The three new devices provide a fast Internet experience and affordable through the Nokia Browser accelerated in the cloud, which makes the content easier to discover online with your website and homepage design customized and localized to thousands of web applications. Besides its speed, the browser compresses data traffic by up to 90%, which means lower costs for consumers and operators, who may have better use of the network. The Nokia Browser has been rapidly adopted, with almost four new activating users worldwide every second. It is available today in over 200 markets.
Nokia is a world leader in mobile communications whose products have become an integral part of the lives of people worldwide. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Technological and design innovations from Nokia have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.